BIKMA — Brand Insight Knowledge Mapping Analytics · a Fortop platform · validated with the University of Pisa

Measure your brand visibility in ChatGPT, Google AI Overviews and Perplexity .

ChatGPT, Gemini, Perplexity are becoming your customers\' first touchpoint. BIKMA measures Share of Voice, sentiment, cited sources and factual accuracy of your brand in generative models. Six analytical dimensions, daily monitoring, Italian-aware datasets.

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3monitored LLMs: ChatGPT, Google AI Overviews, Perplexity
6BIKMA analysis dimensions
200+enterprise projects validated
8years of research with University of Pisa
01 · The problem

Your brand is already inside AI. Do you know what it's saying?

EMARKETER estimates that in 2026 over 31% of US users use AI search as a primary source. Italy follows with an 18-24 month lag. When your customers ask "what\'s the best online pharmacy" or "which espresso machine should I buy", the answer is no longer ten blue links: it\'s an AI recommendation with names, brands, and reasons.

The question is no longer \"do I appear in the SERP\". It's \"does AI name me, and if so, what does it say about me?\".

Blind citations

You don't know how often ChatGPT names you, with what weight vs competitors, on which questions you're invisible.

Opaque sentiment

Does AI speak well of you, badly, or neutrally? On which attributes — price, quality, ethics? Without data, no action.

Unverified facts

AI may cite you with wrong information — outdated prices, products no longer in catalog, untrue claims. You won't find out unless a customer tells you.

02 · The BIKMA framework

Six dimensions, one method.

BIKMA — Brand Insight Knowledge Mapping Analytics — is the Market Mapping framework developed over eight years of collaboration with the University of Pisa, formalized academically in 2019 and cited at The Web Conference in San Francisco. We have applied it to over 200 enterprise projects. Today it is also available as a self-serve platform.

01

Question Analysis

Explicit and latent demand. What people are really searching for — beyond literal queries — segmented into brand and no-brand clusters.

02

Share of Voice

Your brand\'s presence in LLM responses. Frequency, narrative position, weight vs competitors, on a defined prompt set.

03

External Sources

The sources that feed AI knowledge. Are they your official sites, or news, retailers, reviews, forums? Domain authority and category for each source.

04

Sentiment Analysis

Response tone. Positive, neutral, negative, segmented by cluster and LLM. See which prompts harm you before the market does.

05

Fact Checking

Verifies that what AI says about you matches what you state on your official site. The feature no other European tool offers at this level.

06

Audience & Clusters

Behavioral clusters behind the demand. Who are your audiences in AI search, at which journey stage, with what needs — beyond literal phrasing.

03 · The platform

Six modules, one dashboard.

A platform built for marketing decision-makers — not for SEO analysts. Each BIKMA dimension has its dedicated view, exploratory drill-down, filters by cluster and LLM, daily updates.

01 · Question Analysis

Map what people really search for.

We identify up to 200 questions relevant to your brand, segmented into brand (looking for you) and no-brand (looking for a need). We cluster them by topic and measure popularity — real market volume.

  • Total monitored prompts per cluster
  • Popularity split: brand vs no-brand
  • Cluster popularity per segment
  • Top clusters with query drill-down
Question Analysis All · Brand · No-Brand TOTAL PROMPTS 150 All queries · Italy POPULARITY 110.100 Weighted estimate BRAND 35 23% of total NO BRAND 115 77% of total 150 PROMPTS No Brand — Clusters Integratori Beauty
02 · Share of Voice

See who wins the AI conversation, day by day.

For each monitored LLM we calculate your brand Share of Voice against a defined competitive set. Time view (day, week, month), brand × cluster matrix, citation tracking separate from simple mentions.

  • Daily Share of Voice across all LLMs
  • Citation rate vs mention rate
  • Brand × cluster matrix with SOV intensity
  • Drill-down on ChatGPT, AI Overviews, Perplexity
Share of Voice — Last 7 days All LLMs 10% 7% 5% 2% 0% May 15 May 18 May 21 BRAND SCORE Redcare 7,4% Semprefarm. 1,8% Dr.Max 1,8% Farmasave 1,4% Matrix · Brand × Cluster Semprefarmacia 1,6% 2,0% 9,8%
03 · Response Detail

Read the exact answer AI gave.

For each monitored prompt, access the full response from each LLM, with the specific model and version (e.g. GPT-5.5), execution date, cited brands highlighted. Switch LLM with one click. Compare what changes between ChatGPT, Google AIO and Perplexity on the same question.

  • Full response per LLM and date
  • Cited brands highlighted in text
  • Cross-LLM comparison on the same query
  • Response history to see how they change
ChatGPT Google AIO Perplexity 21 mag 2026 PROMPT Qual è la farmacia online più affidabile per integratori in gravidanza? RESPONSE CHATGPT GPT-5.5 1. Criteri per una farmacia online affidabile Autorizzazione ufficiale: registrata al Ministero della Salute Presenza di un farmacista, recensioni indipendenti. 2. Farmacie online affidabili in Italia Farmacia Loreto Gallo — buona selezione per gravidanza Farmacia Igea — consegna rapida, consulto con farmacista Farmacia Del Corso — prodotti certificati per mamme
04 · External Sources

Map the sources feeding AI knowledge.

For each AI response we extract cited sources, classify them (government, institutional, media, corporate, e-commerce, user-generated), measure Domain Authority. See which sources AI uses for your industry — and how much your official channels weigh vs third-party retailers and forums.

  • Unique domains and total links in responses
  • Weighted average Domain Authority
  • Distribution by source category
  • Drill-down domain → links → prompt
External Sources UNIQUE DOMAINS 1.107 distinct referring TOTAL LINKS 14.944 citations in responses AVG DOMAIN AUTH. 36,0 weighted DA TOP SOURCES 1. semprefarmacia.it 2. trovaprezzi.it 3. topfarmacia.it Domains by Category 1.107 DOMAINS Governativi1% Istituzionali8% Media10% Corporate25% E-commerce48% UGC6% Links by Site Type Gov Ist Med Corp E-com UGC
05 · Sentiment Analysis

Understand the tone — before the market does.

Positive, neutral, negative sentiment per response, segmented by brand, cluster and LLM. Table of analyzed prompts with cross-platform verdict. Identify critical queries where one LLM gives you negative and others don\'t — that\'s where the narrative breaks.

  • % positive, neutral, negative responses
  • Sentiment per brand and per cluster
  • Prompt table with per-LLM verdict
  • Alerting on emerging negative queries
Sentiment Analysis TOTAL PROMPTS 41 analizzati POSITIVE 17,3% 18 risposte NEUTRAL 68,3% 71 risposte NEGATIVE 14,4% 15 risposte Sentiment per brand 17% 68% 15% Prompt analizzati PROMPT CHATGPT AIO PRPL Vitamina D dosaggio: meglio Semprefarmacia o Redcare? Neutro Neutro Pos. Quale spedisce più velocemente? Neutro Neg. Neg. Catena del freddo per probiotici refrigerati? Neutro Neutro Neutro DrMax o Semprefarmacia: consulenza farmaceutica? Neutro Pos. Neg.
04 · Pricing

Three plans, one growth path.

Start with 40 questions in self-serve at €99/month. When you want structured mapping on a market, move to Professional with monthly report and quarterly consulting included. For multi-market groups, we build Enterprise together.

Self-serve

Starter

To try BIKMA on an essential scope.

99 € / month + VAT
  • 40 questions monitored
  • 2 LLMs: ChatGPT + Google AIO
  • Share of Voice + External Sources
  • Daily updates
  • Dashboard in Italian and English
  • Email support
Start self-serve
Most chosen
Professional

Professional

Structured mapping on one market, with human consulting.

500 € / month + VAT
  • 1 market, 1 site, up to 4 sub-clusters
  • 3 competitors in benchmark
  • Up to 200 questions brand and no-brand
  • 3 LLMs: ChatGPT + Google AIO + Perplexity
  • All BIKMA dimensions including fact checking
  • Monthly report with human review and improvement insights
  • Quarterly meeting with senior consultant
  • Italian-language support
Request a call
Enterprise

Enterprise

For multi-brand and multi-market groups.

Custom
  • Multi-brand, multi-market, multi-LLM
  • Custom question volumes
  • Claude, Grok, Copilot, AI Mode add-ons
  • Dedicated Customer Success
  • API integration, SSO, audit log
  • Custom SLA
  • Quarterly governance with Fortop team
Talk to us

All prices are monthly, billed in EUR, VAT excluded. A white-label option for agencies is also available: ask for a dedicated quote.

05 · Scientific validation

A scientific framework, not an improvised audit.

BIKMA — Brand Insight Knowledge Mapping Analytics — is the result of eight years of research collaboration between Fortop and the University of Pisa. In 2019 the paper describing the model was selected and cited at The Web Conference in San Francisco — the leading international scientific conference on the Web.

We update it every year with university research: the extension measuring visibility in Large Language Models is the most recent work from our teams. We have applied it to over 200 enterprise projects for brands in pharma, food, luxury, manufacturing and banking — including clients of the caliber of Bayer, Barilla, Lactalis, Chiesi groups.

2017—2026 8 years of research

Ongoing collaboration with the University of Pisa. The framework was born from real enterprise client work, not from a lab.

2019 · San Francisco The Web Conference

The paper describing the model was cited at The Web Conference, the leading international scientific conference on the Web.

2017—2026 200+ projects

Applied to brands in pharma, food, luxury, manufacturing, banking. Same method, different scopes.

06 · Let's talk

Measure your brand's presence and positioning with BIKMA.

Tell us your industry, your competitors, and in ten working days we will deliver an assessment of the six BIKMA dimensions on a defined scope. It is free, and it is not a sales demo: it is a contained version of the work we do for enterprises.

Prefer to write us directly?

contact@fortop.it